The song, composed by Grammy Award-winning composer Ricky Kej, also has cameos by Campriani and Bindra themselves.
The project, under the ‘Make a Mark‘ banner, has Bindra and Campriani helping refugee shooters — Khaoula and Mahdi — to qualify for the Tokyo Games in 10m Air Rifle event to try and be part of the Refugee Olympic team, which made its first appearance at the 2016 Rio Olympics.
Bindra tweeted the video of the theme song saying: “With no previous experience, Mahdi, Khaoula & Luna have picked up sport and have used it to give themselves purpose. @rickykej has contributed a beautiful song capturing the essence of the #MakeaMark project. @campriani &I look fwd to seeing people celebrate the power of sport!”
With no previous experience, Mahdi, Khaoula & Luna have picked up sport and have used it to give themselves purpose… https://t.co/FtMjMOxo7d
— Abhinav A. Bindra OLY (@Abhinav_Bindra) 1591794889000
Campriani also posted the theme song video tweeting: “It all started almost a year ago, a very simple idea that I would never imagined would attract Grammy Awards winners @rickykej and other Olympic champions @Abhinav_Bindra ! #Makeamark project aims to go beyond #Tokyo2020 and inspire the next generation of athletes”
It all started almost a year ago, a very simple idea that I would never imagined would attract Grammy Awards winner… https://t.co/wd6wrfFIDZ
— Niccolo Campriani (@campriani) 1591795750000
Earlier this year, International Olympic Committee (IOC) president, Thomas Bach, had also written a letter to Bindra and Campriani, complementing them for the initiative.
“Not only this project is commendable, it is also entirely aligned with the objectives of the IOC which supports youth refugee athletes,” Bach had said in the letter.