Amid the pandemic, demand for professional cleaning services surges, Retail News, ET Retail

With hygiene becoming a priority due to the pandemic, more people are seeking professional cleaning services for homes
With hygiene becoming a priority due to the pandemic, more people are seeking professional cleaning services for homes

From washing hands multiple times a day to sanitising homes – the year 2020 has made everyone extra conscious about hygiene, thanks to the COVID pandemic. And keeping up with this trend, to have an extra clean house, more people are now opting for professional cleaning services.

According to Urban Company, there has been a 200% increase in the number of people seeking professional cleaning services in the past couple of months. A relatively new concept in India, professional cleaning refers to extensive cleaning of the deep seated grime and dirt in the house and includes areas not covered during regular cleaning.

Even months after COVID-19 restrictions were eased, thousands of domestic workers have not been able to return to work. Most agencies that provide domestic help services say that hiring of domestic workers has dropped by as much as 70%.
In order to ensure safety, many people continue to clean their houses themselves. In such a scenario, many are opting for professional cleaning services, which can be availed once in a while, and where workers follow through sanitisation, with their temperatures also regularly checked by their companies.

Major demand for professional cleaning has come from metro cities such as Delhi, Bengaluru, Kolkata and Chennai, while tier II cities such as Pune, Ahmedabad, Jaipur and Lucknow are not far behind. Young couples residing in flats made the most bookings for professional cleaning in the past few months.
Kitchen cleaning has been a widely popular category with more than 50% growth over last month. One in every four consumers booked a kitchen cleaning service in India. Urban Company also experienced a surge in requests for cleaning of appliances, refrigerators and gas stoves as more Indians spent time cooking extravagant dishes from the safety of their homes.

With the easing of lockdown restrictions, bookings for exclusive bathroom cleaning have seen a huge spike. It was the second-most booked category under professional cleaning. Non-metro cities such as Chandigarh, Visakhapatnam and Vadodara also saw similar demand.
Talking about this trend, Pratik Mukherjee, Director, Marketing, Urban Company, says, “This has been a different year altogether as people have been prioritising cleaning and sanitisation of homes to prevent health issues. During the lockdown everyone was cleaning their houses themselves without any help, but over the last few months, it became clear that simple cleaning is not enough. What was required was more professional, in-depth cleaning. From removing cobwebs to cleaning kitchen sinks and bathroom exhaust fans, balconies and sofas, we have received multiple requests from users.”
He adds, “There was a 200% growth in the overall cleaning category in the last four months and we expect the demand to grow. Due to the rise in demand, we introduced numerous packages to ensure maximum benefit to users.”

Besides home cleaning, the online platform witnessed a massive increase in people wanting to clean their cars, offices and shops. Major demand for car cleaning has emerged from women in the metro cities while tier II cities were the major driver in the growth of shop cleaning services.

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