Reliance Retail has already started pilots of its e-commerce venture.
“We have successfully piloted JioMart grocery model with kirana partners. The beta version of JioMart grocery platform is being piloted in 200 cities. Daily orders have crossed 2.5 lakh, and the number is growing each day,” Ambani said.
Connecting farmers and delivering their fresh produce directly to homes is a key part of the firm’s grocery strategy. “This will significantly improve farmer income and incentivise higher productivity,” he said.
More than two-thirds of Reliance Retails’ nearly 12,000 stores are operated in Tier II, Tier III and Tier IV towns. “It sources over 80 per cent of fruits and vegetable directly from farmers,” he said.