Non-essentials in the red even if curbs are lifted, Retail News, ET Retail

Non-essentials in the red even if curbs are liftedBENGALURU: Even as the sale of products such as smartphones, laptops, air conditioners, coolers and home furnishings could increase once the government lifts restrictions on commerce in red zones, the demand could be short-lived as a majority of consumers would refrain from spending on non-essential items, a survey showed.

The survey, which gauged the purchasing sentiment in 124 red zones, showed that 74% respondents would not spend on anything apart from essentials even after restrictions are relaxed. Only 26% respondents said they would spend on non-essential products, according to the survey conducted by community platform LocalCircles.

Of the non-essential products that consumers in red zones planned to buy, 19% of the respondents said they were looking to buy electronics items such as laptops, mobile phones and tablets, while a similar number said they were looking for office and school supplies such as books and stationery. About 15% of respondents said they would buy appliances such as ACs, coolers and refrigerators. While 23% respondents said they would buy home furnishings and other home supplies.

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